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1979/80 Catalog Cover   1979/80 Woodworking Customer Letter
 
Print Catalog Cover
 
Dear Customer,

As we try to keep you abreast of some of the developments in the tool business, we seem to return to the subject of prices more frequently than anything else. The Canadian dollar has taken a beating recently. The British pound has climbed 15% and the German mark 10% since our last price change. Coupled with this, a very high rate of inflation in Britain and the U.S. has caused suppliers to issue price increases as high as 60%. (The suggested retail price of the Record 405 Multiplane has gone from $210.00 last fall to $345.00 now as one example.)

We do not pass on the full price increase as long as we have old stock. We try to estimate our requirements for the life of the catalogue and average old and new stock prices. Nonetheless, tool prices will continue to go up. We may have to issue a new price list as early as next January, depending upon exchange rate fluctuations and supplier increases. As always, anything you have on back order will be shipped at the old price unless our landed cost is higher than the sale price. For your interest, only two or three of our suppliers follow this principle.

On a more positive note, we are constantly evaluating new tools and we have found some excellent ones. The small 6 tool carving sets which are made specifically for us are a good example. They come fully sharpened (a rarity!), they hold an edge well, and they cost less than $5.00 each. The diamond and carbide scribers, the Phillips screw drivers and the brad point drills are other examples where we have won the war on prices without losing the battle for quality. The new firmer chisels and registered mortise chisels are excellent value as well.

Finally, a note of appreciation to those of you who have taken the time to write with suggestions and comments. We may not answer all letters, but we certainly read them. Many of you can note with satisfaction that your suggestions have been acted upon as you see changes in our line of tools.

Yours Sincerely,

Leonard G. Lee
President

 
 


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