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1988/89 Catalog Cover   1988/89 Woodworking Customer Letter
 
Print Catalog Cover
 
Dear Customer,

As the hottest and driest summer in Canadian history is finally over, it will be a pleasure to get back into the workshop on a regular basis. If you were air drying wood this summer, you should have lots of good raw material for the winter's projects.

As usual, we've included a few new temptations in this catalogue as well as refining some of the old ones. We have several excellent products of our own manufacture which we will be introducing later. One of our new products, the poly-gauge, made it in time for the main catalogue but the rest will be coming on stream later. We find ourselves a bit stretched in serving the export market for many of our products, so while our product development activity hasn't slowed, our manufacturing facilities have been taxed by increased foreign demand. Moving to new quarters will help in the long term; in the short term, the move causes its own problems.

With this catalogue, we are introducing customer cards. These will speed up order taking and simplify paperwork in the showrooms. You will only have to provide your customer number and name for personal shopping to let us track your purchase and keep you on the mailing list — no more addresses and postal codes except for corrections.

It is obviously in our interest to keep track of customers, but here is a substantial benefit for you as well. When you want to return a product but have lost your sales slip, we can usually locate the sale on our computer. So a simple, accurate system is in the interest of everyone.

For your guiding principles for the coming year, please see the bottom of page 140.

Yours Sincerely,

Leonard G. Lee
President

 
 


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