| Dear Customer,
The customer letter is always one of the last things to be done
in a catalogue. After selection, writing, typesetting, laying
out, photography, proofing, re-writing and re-photographing, what
we all want to do by late August is go into another business or
go on permanent vacation. Instead, we gird our loins and stride
manfully (personfully?) into preparation of various special mailings,
the Christmas catalogue, etc.
In the midst of this gear change, I try to come up with an upbeat
letter that pretends all is well and that we at Lee Valley are
truly in control of our destiny. Well, you've bought it before,
so I guess I can try it again.
We have so many new products this year that, rather than attempt
to list them, we have put blue dots (like this )
beside their descriptions. In some instances, the new product
is just a new size of an old product. In others, such as the Stone
Pond on page 206, it is a major new product of our own invention
that we will be selling world-wide.
Of the various new products, the hands-down winner (for nostalgic
reasons) is the antique banding shown on the cover. Our catalogue
cover is essentially a miniature of a 25" x 38" poster
which shows the banding full size. The poster (which we offer
on the opposite page for $6.95) will quickly become a collector's
item, just as the banding already is. We were delighted to uncover
this unique stock since it opens up all sorts of design possibilities
for turners and cabinetmakers. Except for this stock, banding
which incorporates vegetable ivory, pewter and Cuban mahogany
is unheard of today. I look forward to using some of it myself.
All of this positive talk is so uplifting that I feel nearly
ready to tackle another mailing
Leonard G. Lee