Dear Lee Valley,
I've just been having a happy read of your old catalog covers
and customer letters (always one of my favorite parts of your
was introduced to your company purely by chance. At a garage
sale, I bought a large cardboard box full of hardcover books,
each with that musty scent of days gone by. Back home, I was
down on the floor rooting through said box and at the very bottom
found a fairly recent Lee Valley Catalog. I picked it up, sat
back on my heels and began to leaf through it. I was immediately
entranced — the obvious care for quality and the humorous
note of the product descriptions was very different from the
hard sell of so many catalogs.
||The Lee Valley jar opener
I can no longer recall what it was that I first ordered from
you, but that lucky find of your catalog was, and will ever
be, a treasure.
The integrity of Lee Valley is well-known to those of us who
are fiercely loyal to you. We proclaim of you to anyone who
will sit still long enough to listen. I recently was at a social
function with two elderly lady friends of ours and one began
a complaint of how difficult she found it to open jars. Our
other friend leapt in with an immediate agreement. I smiled
to myself; I knew what I was going to order for them as soon
as I returned home — your deceptively simple but magnificently
effective jar opener.
When I presented them each with their new opener and explained
how to use it, they exclaimed at the thickness of the metal
and agreed it appeared to be a quality item, but I could tell
they were somewhat dubious as to how well it might work. Later
in the evening, I had a phone call from one and an email from
the other. Both were thrilled at how easily a jar had been opened
after releasing the vacuum with your simple opener. I sent each
of them the link to your online catalog. My husband said, with
quiet satisfaction, "Two more people batty about Lee Valley
When your Victoria store opened, we were there, slightly dizzy
with the thrill of a Lee Valley store within driving distance!
(We live in Nanaimo.)
I just wanted to write and tell you how wonderful and purely
delightfully marvelous it is that your company exists. Those
of us who hunger for integrity and honesty in commerce find
dealing with Lee Valley a deeply satisfying experience. Keep
up the good work.
We love you.
Bert & Cheryl Bales,
Nanaimo, British Columbia